Use case
Use case3 min readBy The Data Workers Team

Customer segmentation data, run by agents

Segments are rebuilt by hand and go out with stale data or opted-out customers. Here is how Data Workers runs it instead.

Key takeaways

  • •The problem today. Segments are rebuilt by hand and go out with stale data or opted-out customers.
  • •What changes. Agents keep segment inputs fresh, check consent before every sync and govern segment definitions.
  • •What stays with your people. Identity and consent rules: they decide who is contacted.
  • •The result. Segments are fresh and consent-safe.

The problem today

Segments are rebuilt by hand and go out with stale data or opted-out customers.

What changes with Data Workers

Agents keep segment inputs fresh, check consent before every sync and govern segment definitions.

The workflow: Quality Monitoring agent (set_sla) → Quality Monitoring agent (run_quality_check) → Data Context & Catalog agent (define_business_rule) → Autonomous Data-Conductor (verify_data).
Fig. 1:The workflow: Quality Monitoring agent (set_sla) → Quality Monitoring agent (run_quality_check) → Data Context & Catalog agent (define_business_rule) → Autonomous Data-Conductor (verify_data).

The workflow, step by step

  1. 1.The Quality Monitoring agent calls set_sla and keeps inputs fresh.
  2. 2.The Quality Monitoring agent calls run_quality_check and checks consent before sync.
  3. 3.The Data Context & Catalog agent calls define_business_rule and governs segment definitions.
  4. 4.The Autonomous Data-Conductor calls verify_data and releases the sync.

The impact metrics we move

  • •Segment refresh: from about a week to ~1 h
  • •Consent check: from about a day to 8-15 min
  • •New segment built: from about a week to 4 h
Time to complete, current practice (black) vs. with Data Workers (green). Illustrative.
Fig. 2:Time to complete, current practice (black) vs. with Data Workers (green). Illustrative.

What goes on autopilot

  • •Consent is checked before every sync, so no opted-out customer is targeted.
  • •Segments are governed, so every channel uses the same definition.

Where your people stay in charge

Identity and consent rules always go to a named approver, because they decide who is contacted. Everything starts at L1, observing only, and autonomy rises only on evidence.

The pilot

  • •Scope. Consent checks for one channel.
  • •First week. Agents run at L1, observing only, and show the fixes they would have made, with receipts.
  • •By week two. The routine work above runs on its own; anything sensitive stays with a named approver.
  • •At day 30. We review the impact metrics against your baseline:
  • •Segment refresh: from about a week to ~1 h
  • •Consent check: from about a day to 8-15 min
  • •New segment built: from about a week to 4 h
  • •Cost. Start with a pilot ($7,500 one-time, credited in full against the first year). Scale is from $1,000 a month and Enterprise from $3,000 a month, billed annually, with unlimited seats, no usage meter and no markup on model spend. See pricing.

Related: The marketing and growth page · The full team playbook

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